Sounds crazy but in real life (IRL) retail is the new marketing channel for micro brands like yours. And chapter is here to enable you to test your products IRL in a low cost, low risk and low hassle way.

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How? A selection of your products will be show cased in our pop ups alongside a thoughtfully curated range of complimentary brands. 

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chapter chooses the location and provides the store, fixtures, staff...and customers! We do the marketing, track the data, provide you with insights and help you understand the performance of your brand in store.

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We’re the partner that takes the 'scary' out of moving from Instagram to the High Street.  

a little about me

For more years than I care to admit I've worked with some great firms such as Selfridges and Diageo on their growth strategies. In between times I took a bit of time off to have my two children, Florence and Iris (the trouble maker - here she is in the photo with me), worked for a couple of exciting start ups and toyed with a couple of start ups myself. 

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As much fun as all this has been I yearn to make a difference. I've got this inherent desire to help women in particular grow their businesses when the odds seem stacked against them.  

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So chapter is the next chapter in my journey to create a business that helps female entrepreneurs. 

Despite all the headlines I truly believe IRL retail is super important as a channel for small, high growth, online only brands. But it needs to be done in the right way. So I've set up chapter to help. 

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Through the pop ups I'll help you get your brand in prime locations in a low risk way. 

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Through the blog I will show how you can use IRL as a channel to grow your brand and why offline is still important in the digital age. I'll share inspiring stories of brands and retailers who are busting the myth that physical retail is dead and I'll talk shop...you know, my favourite subject!

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Christina